Founded in 1973 by Yvon Chouinard, Patagonia was forged on the big walls of Fitzroy, the powder of Jackson Hole, and the surf of Peahi. Guided by Yvon’s design philosophy of simplicity, Patagonia builds innovative outdoor clothing which is rigorously tested in the field by ambassadors and staff to ensure it’s got you covered. Patagonia’s industry-leading supply chain transparency, Fair Trade Certification, and a commitment to supporting Environmental Grassroots Activism means your Patagonia gear seeks to cause no unnecessary harm. Brand initiatives such as the Iron Clad Guarantee and Worn Wear keep clothing and gear in play for longer, thereby reducing its footprint and making sure you’re back ready for the next run. Patagonia is in business to save our home planet, whilst providing the gear to help enjoy what it has to offer.